Which way should the white arrow on the new timing belt face? Toward the engine or away from the engine?

I am changing the timing belt on a 2003 Toyota Camry with a V6. Which way should the arrow on the new timing belt face? I believe the arrow lines up somewhere on the crank shaft but I need to know if the arrow should point toward the engine or away from the engine.
Which way should the white arrow on the new timing belt face? Toward the engine or away from the engine?
Short and simple; towards the engine.